Goodbye . . . for now.
When we started Athletica V, we had high hopes that vegan workout apparel was going to be a runaway best seller. It appears we might have been wrong. This is one of my least favorite announcements, but we will be suspending operations at Athletica V, effective immediately. With our Indiegogo campaign falling well short of the necessary level to finance another run of clothing, we’re getting a very strong message from the market that vegan workout apparel is not, as of today, as supported as we would have liked. I will still be devising new ways to make this dream a reality – but for now, Athletica V will not be a vehicle to achieve that reality.
For all of you who supported us, my sincere thanks